Red Special Template

Red Special Template

If millennial pink was the colour of spring/summer, revolutionary red is going to take over next season. A vivid, powerful shade of red is dominating fashion, women's protests, and even politics, becoming the symbol of female power.

Red was all over autumn/winter 2017 catwalks with brands such as Kate Spade, Max Mara and Fendi using the colour for tracksuits, coats and oversized knits. High street brands are also championing red in their new collections, from crimson trouser suits to stunning scarlet party dresses.

Even the royals are getting in on the action; the Duchess of Cambridge a stunning red gown by Alexander McQueen for a garden party in Berlin two weeks ago.

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As well as being in fashion, the colour also has cultural resonance right now – whether it's the red robes worn by handmaids in the TV adaptation of Margaret Atwood's The Handmaid's Tale, or women wielding placards emblazoned with red during angry protests on International Women's Day.

Power dressing

Red clearly has great significance as a colour – but why should we wear it?

We asked Karen Haller, international authority in the field of applied colour psychology, how red can transform our wardrobes – and more importantly our mood.

Red is a colour that traditionally represents masculinity traits in psychology, Haller explains. 'It is the colour of power, being assertive, of call to action, and energy. Historically, men were the ones who needed to gather strength and motivation to go hunt'.

Nowadays, red is seen as a colour of power, and often worn by women to assert their authority, says Haller. Think of Theresa May's outfit when she met Donald Trump, or Nicola Sturgeon's famous red power suits.

Get noticed

As well as exuding confidence and power, red is also a way to get noticed, says Haller. 'When woman wear red they often want to be noticed and seen' she explains. 'It can make you appear more attractive; for example when you're wearing a red dress, or a red lipstick – it's very sensual'.

So if you're looking for a good first date outfit, red could be a good way to go.

Raring to go

'Colour is never subjective' according to Haller; sometimes wearing red is all about giving yourself a pick-me-up.
'It could be that you're feeling tired and want more motivation' she says. 'Red raises the pulse rate so you feel more energetic.

A colour that makes us look more powerful, more attractive and wakes us up in the morning? We're sold…

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(Images: Getty)

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Source: https://www.goodhousekeeping.com/uk/fashion-beauty/a570540/how-wearing-red-makes-you-feel/

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